The term ‘Business Communication’ sounds a bit drab, colorless and boring as it is often associated with tons of tedious text, prepared speeches and other such perceived monologues on a variety of sleep-inducing topics. But communication of any type isn’t jaded when you look at the different ways in which you can communicate to make it effective, namely, written, verbal, non- verbal/visual, and paralanguage!
A three dimensional space especially, is a great chance to use some or all of these ways to *say it, like you mean it*!
To make this space compelling, persuasive and productive, two common challenges are
1. To create a symbiotic relationship between written and spoken messages.
2. To find one common platform to speak to people from diverse background and perceptions (about your brand/company)
You can see more at http://www.osk.de/messe
Do you have similar examples to share from your recent experience?